If you are not utilizing the power of search engine optimization (SEO) to get your med spa business out in front of your potential customers and make your brand known, you are missing out on one of the most effective ways to get your business in front of your target market. Local SEO for med spas, for instance, is a critical, fundamental basic of marketing your spa to your ideal local customer. Does your business rank in Google’s “Local Map Pack”? This is the three pack of local listings that shows up at the very top of Google search results.

Getting found in the Local Map Pack under your targeted keyword phrases can bring an extraordinary number of visitors to your web site. Claiming your business on Google My Business is an important first step. Creating and maintaining a profile there will help anybody who is looking for a local medical spa find you. Your med spa business can further increase its rankings and visibility by using Google +, a key component of local SEO, which utilizes geo targeting to reach people in your local community. In today’s increasingly mobile world, search is dominated by smart phones and mobile devices. Mobile search allows users to find businesses near them, get directions, and even call the business without ever surfing to their website. And since mobile search generally produces local results, Google + optimization is more important than ever for small local businesses who want to be found.

Because your med spa is a brick and mortar business, you may not be too concerned about building a national presence and competing with larger brands on a national level, especially as a start up business. However, you no doubt want to dominate your local market and be the medical spa of choice, blowing away your competitors, and you can take a giant leap in that direction by taking advantage of local search optimization. Google’s search algorithm can detect when search queries and information are local to the user. Since Google favors local results, it is essential to include local SEO on your website if you want to be visible to your local audience. They can’t patronize your med spa if they don’t know you are out there!