Pay per click marketing, also known as PPC, for medical spas is a great method of getting highly targeted leads from potential customers seeking the specific services your med spa provides. By targeting geographically specific keywords, you are not forced to compete with larger businesses for highly competitive keywords. Geographically specific keywords are usually searched on when people are ready to act, which means that they have a much higher conversion rate.
With PPC for med spas, you can build unique ads for each service you offer. Specific geographical areas can be targeted in text ads using the aforementioned geographically specific keywords. Video testimonials from happy customers can be uploaded to YouTube and linked to in social media posts. Since YouTube is now the second largest search engine right behind Google, these video ads can have huge returns when viewed locally, and can help build your brand awareness. You can generate highly targeted and qualified leads for your med spa by setting demographic parameters that match your ideal customer.
PPC for med spas can target new audiences as well as loyal customers visiting your site to see what’s new, or to gain more information about your business. Any new services your med spa offers can be effectively promoted through the use of a well-structured pay per click ad campaign. The med spa industry is highly competitive, and PPC ad campaigns are a dependable marketing tool that can propel you med spa website to the top of Google search results.
You can track how well your ads are performing and tweak your advertising budget to get the most for your money. You can choose specific days of the week for an ad to be displayed, and even choose the time of day when your prospect is most likely to be in front of their computer or mobile device and see your ad. Your budget can then be adjusted accordingly, so that you get the most bang for your advertising buck. With PPC marketing for medical spas, it is easy to see which ads are generating the most interest among your target market. You can run your PPC ad campaigns for one day, one week, one year, or indefinitely. You can run a PPC ad campaign to promote a discount, seasonal special, or incentives such as reward programs, free consultations, or referral benefits.
In addition to quality local SEO and consistent social media marketing, PPC for medical spas can help your business rule over your competition and place you at the head of the pack.