Autumn might just be our favorite season. Our hometown Denver Broncos have started playing football, there are delicious aromas coming from the slow cooker, the aspens are turning every shade of gold, and the busy season has begun in laser world.
The seasonality of laser treatments can mean a slow-down in the summer, but come autumn, the phones always start ringing again. Those who are new to the industry may be unpleasantly surprised when profits dip as the temperature rises. Knowing a bit more about the seasonality of the business can help you budget and properly staff your clinic for both the summer lull and the fall surge.
A few reasons for the summer slow-down:
- Much more care is need to treat tanned skin with lasers and IPL devices
- Many services require strict sun avoidance post-treatment
- Clients are less likely to take time for elective treatments during the busy summer months
How does the season or time of year affect common treatments?
Skin Resurfacing removes the outer layer of skin, leaving a patient with less protection from ultraviolet light. Avoiding the sun is key to the healing process post-treatment, or side effects like burns and pigmented lesions can occur. It is generally easier for patients to avoid sun exposure when the weather is cooler and more of the day is spent indoors.
Vein Treatments often cause bruising post-treatment, and the cooler months allow patients to cover up in longer pants, hiding the bruises as they heal.
Hair Removal Treatments use laser or IPL to target the pigmentation in hair follicles. As your skin is typically paler in fall and winter, it is easier for the device to target only the darker pigment in unwanted hair and not be attracted to the surrounding skin. This greatly increases treatment success and reduces concerns about side effects.
Understanding the seasonality of laser treatments is important to long-term success in aesthetics. Tans are fading and the mirror is reflecting back damage that tanned skin may have been hiding. Your clients’ pigmented lesions, vascular lesions, and fine lines are much more visible. They are thinking about solutions, so make sure they know about the treatments you offer. Generate interest with special pricing, share before and after photos to your social media accounts, send an email out with the same information, and create a flyer to display by your check-out desk.
Fall is also the ideal time to promote your laser hair removal services. Most clinics space hair removal treatments 4 to 6 weeks apart, and find that 4 to 6 sessions are needed for optimal results, so a patient who buys a package of treatments today can leave the razor behind by spring break.