In recent years, the tremendous popularity of body art has brought about swift growth in the tattoo removal sector. The New York Post reported last year that revenue soared 440 percent between 2004 and 2014. Industry analysts expect this trend to continue. Statistics also suggest that the number of potential customers will rapidly increase.
Several factors have encouraged Americans to erase their tattoos. The U.S. military has adopted restrictive policies on body art, and many civilian employers have also become more selective in their hiring decisions. Meanwhile, better equipment has enhanced the efficiency and safety of laser tattoo removal. More customers can afford the service, and it remains lucrative for practitioners.
During 2013, the number of tattoo removals grew by 52 percent, with nearly 100,000 procedures performed, according to a report by Detroit’s WWJ-TV. The Boston Business Journal estimates that the rate of those with tattoos who have one they’d like to modify has reached 20 to 40 percent. This means that removal services may already have up to 20 million potential clients.
Concern about employment is only one rationale for erasing tattoos. Some customers want to banish poor artwork, and changing preferences or a new relationships convince many others to remove body art. Young people often feel different about their body art as they mature.
Increasing revenue and a rising number of procedures indicate that the laser tattoo removal sector will continue to grow. Body art’s prevalence among older teenagers also bodes well for the growth of the industry. As this group becomes more concerned with career advancement and obtains enough income to pay for laser treatments, it will create an even larger customer base for well-equipped studios.