Revenue per treatment:  As we have documented, treatments range between $200 and $500 per treatment.  Individual laser tattoo removal treatments are generally priced according to the size of the tattoo.  The average tattoo is 4” x 4” in size, or smaller.  For this size of tattoo, the average treatment charge ranges substantially based upon a number of factors, including:

  • Geography,
  • Competitive activity, and
  • Tattoo color.

According to our recent survey, we found that some practitioners would price their treatments based on the size of the area to be treated ($49 to $300+ per square inch) while others had established a minimum charge based on treatment session ($200 to $500 per session).  For our illustration, we selected $200 per treatment as a conservative figure.

 

Number of treatments: A number of sources claim that up to 20 treatments may be required.  This is dependent upon a number of factors, such as whether the tattoo was done by a professional or amateur artist, what inks were used, the relative density of the inks placed in the skin, the laser technology used in the removal process, and the training of the laser operator.  For our illustration, we have estimated 6 to 8 treatments.  Our rationale is two-fold: first and foremost, superior Quanta technology is simply more effective than previous generation lasers; secondly, not all treatments seek complete tattoo clearance.  A significant, and growing, market segment seeks to “knock-down” a portion of a tattoo in order to apply a cover-up tattoo.  Conservatively, we feel that 6 to 8 treatments is likely a good estimate.

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Using these figures for our illustration, the revenue per removal is estimated to be $1,200 to $1,600.

The laser procedure itself only takes between 30 seconds and 15 minutes to complete, depending on the size and complexity of the tattoo. This makes laser tattoo removal an excellent source of income as a stand-alone, high-volume business focused solely on laser tattoo removal.  We are witness to a number of successful and expanding businesses that target specific demographics, often through very sophisticated digital marketing tools, to maintain a steady flow of cash-paying customers.

Laser tattoo removal can also be an outstanding adjunct to a number of existing businesses, such as a physician’s office interested in offering quality services to their existing patient base, many of whom seek these services from other providers yet would value the convenience and expertise of treatment by their own physician.  As an adjunct to an existing business, one benefits from a “built-in” customer source and can often leverage existing infrastructure, such as office space, scheduling resources and even employees.  We observe that the most successful businesses use these benefits to their advantage while strongly focusing on the growth and professional execution of this “business within a business”.  Use the advantages gained from the business you have so carefully built through sweat and persistence to your advantage!

One quick note to physicians interested in expanding into laser tattoo removal:  we’ve heard time and again that many physicians would not want to expose their patients to tattoo removal clientele.  Here’s an interesting thought- survey your patients to find:

  1. How many have tattoos, and
  2. How many would like them removed if done discretely under the care of a licensed physician.

We think you’ll be surprised at the prevalence of tattoos in your practice.  More significantly, you may be surprised how many of your patients have never acted on their desire to have their tattoo removed because they do not frequent businesses that offered laser tattoo removal, or they have not been comfortable with their perception of the care they would receive, or were embarrassed to seek out these services.  Your Laser Tattoo Removal practice may be their answered prayer.

We have recently seen a significant increase in the use of laser tattoo removal by the tattoo artists themselves. The availability of a laser to eliminate, or even just to reduce portions of an existing tattoo, allows an artist to cover-up or replace a tattoo with new art.  Patrons benefit from the convenience of a one-stop shop approach while the artist skillfully prepares their “canvas”.  At the end of the day, the customer receives an expertly prepared, professional tattoo.  The artist has created a second revenue stream.

What type of revenue stream?  Successful laser tattoo removal practitioners are well compensated. This is driven by two factors:

  1. The patient’s perception that they are treated by a highly trained practitioner, using world-class technology capable of removing a tattoo, regardless of color, in a reasonable number of treatments.
  2. The efficient scheduling of patients and effective work-flow dynamics that allows a practitioner to safely treat three or four patients per hour.

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Revenue per treatment:  As we have discussed above, we selected $200 per treatment as a conservative figure.

Number of treatments per hour: As articulated above, Laser Tattoo Removal procedures can be completed in as briefly as 30 seconds, and almost certainly within 15 minutes, depending on the size and complexity of the tattoo.  Work flow optimization will dictate how quickly the treatment room can be turned.  Continuing with our conservative theme, we have consistently observed successful Laser Tattoo Removal practices that consistently perform 3 treatments per hour.

Using these figures for our illustration, the revenue per hour may be estimated to be $600.  Of course, this is the responsibility of the practice owner and Quanta does not guarantee, nor make any representation whatsoever, regarding these estimates.  It is an opportunity to be seized, and the successful practice owner will do just that.

The bottom line:

  1. Laser Tattoo Removal is a fast growing, dynamic market with significant potential.
  2. The economic opportunity for Laser Tattoo Removal appears to be very lucrative when taking into consideration revenue per tattoo removal and revenue potential per hour.