Whether you are an established aesthetic practitioner, tattoo artist, physician or an entrepreneur, the laser tattoo removal business offers the perfect opportunity for maximizing growth and profits. In addition to providing cutting edge tattoo removal machines, Quanta Aesthetic Lasers is committed to providing the advice, consulting, training and service for success; from first contact through grand opening.
When you are considering branching out into tattoo removal or are ready to take the leap, the experts at Quanta are here to provide a crash course in some of the most important factors in purchasing a laser tattoo removal machine and starting your business.
While there is a great deal more to opening a business or branching into a new service, we at Quanta have found these topics to be the most frequently asked questions in picking the right equipment, the right market and how to maximize profits.
The Economic Opportunity
- 45 million Americans have at least one.1
- 11% no longer want one.2
- Millions pay up to $8,300 to get rid of one.3
- It’s the hottest market in medical aesthetics.
Let’s look at these numbers:
- 36% of 18 to 25-year-olds have at least one tattoo.
- 40% of Americans between 26 and 40 years old have a tattoo.
- 11% of people with a tattoo who are getting, or have gotten at least one tattoo removed.
That’s BIG opportunity! The market for laser tattoo removal is large, and it’s growing!
The Patient’s Guide and investor services at The Motley Fool both measure the growth of the Laser Tattoo Removal Market in excess of 30% in a recent year, with The Motley Fool measuring the Laser Tattoo Removal Market in excess of $1.6 Billion. The New York Times, The Huffington Post and several other nationally prominent news sources have reported on this exploding market. Laser technology for tattoo removal equipment has been featured in numerous local health media and with national television broadcasts.
As interesting as these numbers are, perhaps the following numbers will be even more interesting. In a survey of multiple sources (list below), Quanta found that depending upon tattoo size, color and a number of other factors including your geographic location, a Laser Tattoo Removal (LTR) treatment ranges from $200 to $500 per treatment. Considering that multiple treatments are required to achieve total tattoo clearance, each potential patient represents a significant revenue opportunity. In our example, we have conservatively estimated $1,200 to $1,600.
Characteristics of the Market
Few cosmetic laser procedures are as exciting and profitable as laser tattoo removal. The popularity of tattoos, matched with a moderate prevalence of “tattoo regret”, has caused millions of people to seek Laser Tattoo Removal (LTR).
LTR has established itself within the aesthetics community as the only true answer to unwanted tattoos. Endless success stories prove that laser tattoo removal can remove tattoos to completion without scarring or burns. Laser tattoo removal is the standard of care for safe tattoo removal.
To understand this market, it is best to start with the reasons why someone would want a tattoo in the first place. Tattoos often represent an important event, relationship, or lifestyle that an individual chooses to commemorate in an artistic manner on their body. It is inaccurate to represent that the vast majority of people seek tattoo removal services because of regret in acquiring the tattoo. Though we are certain that some people experience immediate regret in getting a tattoo, studies have shown that the primary motivations for tattoo removal services are more likely related to changes in the events that caused the tattoo in the first place:
- It appears that the original rationale for acquiring a tattoo (important event, relationship, lifestyle choice) has changed.
- It may be as simple as a relationship has ended, and the person wishes to change a tattooed name.
- It may also be that the lifestyle immortalized via tattoo has changed and no longer represents the individual.
- Some patients report that though they were proud of their tattoo when it was placed, they are now embarrassed to have their children see it. Because of this, they may also be frustrated by their clothing options, which are relatively limited.
Practitioners involved with laser tattoo removal attest that these motivations have remained consistent over time. That being said, the dynamic of the tattoo culture is shifting.
Understanding Local Laser Tattoo Removal Regulations
Laser Tattoo Removal is, according to US FDA, a medical procedure. Lasers which perform tattoo removal are considered medical devices that are regulated under the full power and authority of the Federal Food, Drug & Cosmetic Act, Title 21, Chapter 9. These statutes govern broad aspects of the presence of Quanta lasers in the United States, including manufacture, quality monitoring, adverse events reporting, importation and marketing of these machines. Quanta is proud of its commitment to compliance with all requirements of the FD&C Act and greatly appreciates the oversight of FDA. As a courtesy, we have included the following link regarding the FD&C Act
This FDA oversight does not include who may perform laser tattoo removal, meaning who may, specifically, operate a laser tattoo removal machine. The regulation and oversight of who may pulse a laser for any medical procedure is the purview of Medical Board of the specific state which you operate.
There are seventy (70) state medical and osteopathic regulatory boards representing the fifty (50) US States, the District of Columbia and the Territories of the US. The boards play an important rule in protecting consumers, by providing policies that promote best practices. They also serve an important policing function to stamp out non-compliance. One should endeavor to understand the thoughtful consideration given by these boards in the positions they take. At the very least, one should be well educated to the power of these boards to enforce compliance. Quanta has consistently supported the strategic intent and specific pronouncements of these boards to the best of our understanding.
Understanding Insurance Requirements for Laser Tattoo Removal
Quanta Aesthetic Lasers is the premier emerging Laser Tattoo Removal provider in North America. As such, we are often asked to provide our insight on a variety of topics of interest to Laser Tattoo Removal practitioners. Just the other day, we received an inquiry from an interested party on the subject of Business Insurance.
There are a number of excellent on-line resources that discuss business insurance. An excellent place to start is the US Small Business Administration that discusses Business Insurance.
Though we are far from insurance experts, our take is that at a minimum, practitioners will want to cover their laser, service contracts, malpractice and several others.
Acquiring Laser Tattoo Removal Equipment
Each day, the phone rings in our office and we hear excitement:
- It’s a Dermatologist or Plastic Surgeon with an existing aesthetics practice who now wants to expand into the fastest growing aesthetics market in North America- Laser Tattoo Removal;
- It’s a Board-Certified physician in a specialty being crushed by insurance reimbursement rates, and they are sick and tired of their declining income and increasing regulations, and they see the opportunity to develop a cash-based business that can augment, and maybe even replace, their current practice with a laser investment;
- It’s an individual who can spot a business opportunity a mile away- after all, over 45 million Americans have at least one tattoo, many have more, and according to one recent survey, 11% would love to have it removed. That’s almost 5 million people who will pay between $1,200 and $1,600 for each tattoo removed. That’s a total market opportunity of over $6 billion in North America. That’s real opportunity!
We hear the excitement!
If I had a laser, I could create a great opportunity for me and my family!
Yet, behind this excitement, we hear one question over and over:
How can I possibly afford to buy the laser that’s right for me?
We at Quanta Aesthetic Lasers have extensive experience in addressing this concern. Not to over simplify, we recommend a simple two-step approach to unlocking this opportunity.
- Find the right laser for you and your business
- Use leverage to generate profits!
Seems simple, but there are multiple factors to each step.
Can the terms of my financing be covered by the amount of treatments I perform each month?
Can my tattoo removal machine do everything I want it do now, and will want it do in the future?
How to price Laser Tattoo Removal Treatments
Quanta Aesthetic Lasers is the premier emerging Laser Tattoo Removal provider in North America. As such, we are often asked to provide our insight on a variety of topics of interest to Laser Tattoo Removal practitioners. Just the other day, we received an inquiry from an interested party on the best way to set your pricing for Laser Tattoo Removal treatments.
There are a number of excellent on-line resources that discuss business insurance. Here’s a link to the US Small Business Administration that discusses Pricing Models:
Another great resource is the SCORE pricing strategies for small businesses document.
As you’ll see, there are at least three effective models to investigate. Take the time to run through all three models to gain insight, and confidence, in establishing this critical decision for your business. We’ll explain each model further after listing the three models:
Pain Management during Laser Tattoo Removal
We’ve heard it said that the only thing that hurts more than getting a tattoo… is having it taken off.
This perception, whether true or not, may cause potential clients to decide against investing in your services. The stakes are just too great to allow this negative impact on your business. It’s time to take control of this perception, by taking control of the pain associated with Laser Tattoo Removal. Through trial, error, personal experience and customer feedback, Quanta has complied a list of the most common and effective methods of dulling the pain. We’ve seen these methods successfully used by the most profitable and popular practices in North America.